Maka, an African fashion and beauty e-commerce platform, has raised a $2.65 million pre-seed round led by Pan-African venture capital firms 4DX Ventures and Janngo Capital. Other investors include Palm Drive Capital, angel investor Jonathan Shipman, founder of EVP and Twitch founding member, and executives from delivery platform Wolt.
In 2021, co-founder and CEO Diana Owusu-Kyereko founded Maka as an interactive social commerce platform, which, through live try-on hauls, reviews, and user-generated content from both creators and customers, enables users to discover products tailored to their styles in a scalable way.
Before starting the e-commerce business, Owusu-Kyereko was the ex-CEO of Jumia Ghana and ex-CCO of Jumia Kenya. She said launching Maka began during the pandemic when she was in Ghana and struggled to find inclusive fashion inspiration.
Source: Tech Crunch
